Budweiser introduced a new addition to their reserve collection, BUDWEISER FREEDOM RESERVE to benefit the non-profit organization Folds of Honor. The partnership included a percentage of sales proceeds being allocated to Folds of Honor to provide educational scholarships to military families.

Budweiser also partnered with alcohol delivery service Drizly to deliver a taste of summer to new Drizly customers across the country with a special promotion code to save $5.00 on the first purchase, using the code “Freedom.”