Partnership:

Burger King and DoorDash

Description:
Burger King teamed with DoorDash for a promotion surrounding the 2019 Super Bowl. The burger chain partnered with food-delivery app DoorDash to allow customers to order a "Mystery Box" that they needed to keep until the Super Bowl.

To participate, DoorDash customers needed to enter the promo code MYSTERYBOX on all orders of $10 or more from participating Burger King restaurants. The Mystery Box arrived with instructions to follow as Burger King aired a TV Spot during the Super Bowl.​

The campaign also consisted of DoorDash offering free delivery from Burger King from Jan. 24 through Feb. 4, 2019 the day after the Super Bowl.

Partnership Opportunity:
Burger King/Dining
Company:
Burger King
Partner/Category:
DoorDash /App
Timing:
January 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Burger King
Tuck

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