Description:
Burger King teamed with DoorDash for a promotion surrounding the 2019 Super Bowl. The burger chain partnered with food-delivery app DoorDash to allow customers to order a "Mystery Box" that they needed to keep until the Super Bowl. To participate, DoorDash customers needed to enter the promo code MYSTERYBOX on all orders of $10 or more from participating Burger King restaurants. The Mystery Box arrived with instructions to follow as Burger King aired a TV Spot during the Super Bowl.
The campaign also consisted of DoorDash offering free delivery from Burger King from Jan. 24 through Feb. 4, 2019 the day after the Super Bowl.
Partnership Opportunity:
Burger King/Dining
Company:
Burger King
Partner/Category:
DoorDash /App
Timing:
January 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Discount / Special Offer / Promo Code
Branded Content
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Burger King
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