Burger King partnered with TikTok on a promotion giving TikTok users the chance to win free Burger King food by participating in the #WhopperChallenge on TikTok.
The partnership consisted of TikTok users posting a video of themselves dancing with moves that represent Whopper sandwich combinations. Posting these videos with #WhopperChallenge gave users the chance to receive a $1 deal on a Whopper through the Burger King app.
The promotion utilized TikTok influencers Loren Gray, Avani and Nathan Davis Jr.
In order to take part in the promotion, TikTok users had to follow the Burger King account on TikTok, use the official soundtrack provided and caption their videos with #WhopperDance. Burger King then sent a direct message including the BK App code.
Female
Teens
Adults
Event / Activation / Experiential
Premiums / Giveaways
Other
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
