BUSCH GARDENS and Snyder's of Hanover partnered to promote BUSCH GARDENS theme parks with a sweepstakes. The promotion included a coupon for $0.55 savings on any 2 bags of Snyder's of Hanover pieces or flavored nibblers. In addition to the coupon, consumers had a chance to win an all-expense paid VIP trip for four to BUSCH GARDENS. To play, consumers used the official BUSCH GARDENS game piece from the Snyder's of Hanover advertisement and try to match it with the Match-N-Win display at participating stores. Other prizes included a free package of Snyder's of Hanover Pretzel Sandwiches. The sweepstakes ended June 24, 2005.