Description:
Little Caesars, the world’s largest privately owned pizza chain, is excited to announce its third year partnering with the world-renowned Call of Duty gaming franchise. Following previous game title collaborations in 2022 and 2023, Little Caesars and Call of Duty are set to raise the bar even higher with an expansive co-branded activation for the release of Call of Duty: Black Ops 6. And for the first time ever, Little Caesars with have a restaurant storefront in game.Beginning October 21 through November 10, with each transaction over $3.00 at a participating Little Caesars location, guests can earn perks like Dual 2XP, bonus in-game rewards, and entry into a sweepstakes for coveted gaming-themed prizes. To unlock Dual 2XP and in-game rewards for consoles and PCs, gamers must visit https://callofduty.littlecaesars.com/ to upload their in-store receipt or enter the unique code on their digital receipt.
Little Caesars is also offering the perfect gaming snack, Crazy Puffs, to provide gamers with ideal sustenance to level up their Call of Duty experience. Crazy Puffs are nationally priced at $3.99** and include four hand-held pizza puffs filled with mozzarella cheese, pepperoni and pizza sauce, and topped with buttery-garlic flavored drizzle, Italian herb and parmesan seasoning.
Partnership Opportunity:
CALL OF DUTY: BLACK OPS 6/Gaming & Esports
Company:
Activision
Partner/Category:
Little Caesars /Dining
Timing:
October 4th Quarter 2024
Target:
Male
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Product Bundle
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Product Bundle
Media Elements:
In-Game / In-App Integration
Online
Product Placement
Social Media
Online
Product Placement
Social Media
Created On:
2024-10-23
Last Modified on:
2024-10-25
Companies Involved
Activision
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