ACTIVISION, DORITOS, and MOUNTAIN DEW partnered in “Fuel Up for Battle” sweepstakes for the release CALL OF DUTY BLACK OPS III. To participate, contestants retrieved codes on the back of specially-marked DORITOS bags and/or MOUNTAIN DEW products and enter in the promotion code on a MOUNTAIN DEW and CALL OF DUTY account using PlayStation Network, Xbox Live, or Stream ID. Once linked to their account dashboard, they entered in the codes to receive 2XP (double points) while in Zombie Mode, allowing fans to fight zombies in the game. 50 grand prize winners received a PlayStation 4 system and a copy of the CALL OF DUTY BLACK OPS III.

In addition, contestants were also able to unlock episodes by enabling their webcam and taking a portrait to unlock exclusive web videos exploring the MOUNTAIN DEW /DORITOS Fuel Up for CALL OF DUTY BLACK OPS III universe. The promotion was featured on from packages of MOUNTAIN DEW and DORITOS products.