Partnership:

Activision and Costco, Best Buy, GameStop

Description:

Best Buy, Costco and GameStop all partnered with Activision surrounding the relase of the latest installment in the Call of Duty franchise, CALL OF DUTY: INFINITE WARFARE.  Participating locations offered an exclusive limited edition CALL OF DUTY: INFINITE WARFARE “Jackal” bottle opener – sold separately from the game for $6.99 – that came with a redemption code for an exclusive “Retro Jackal” in-game calling card, and was redeemable in Infinite Warfare’s multiplayer mode.


Costco sold exclusive, limited edition dog tags packaged with the CALL OF DUTY: INFINITE WARFARE Legacy Edition in its U.S. stores. All Activision profits from sales of the bottle openers and dog tags went directly to preparing veterans to reenter the job market.

Partnership Opportunity:
/Gaming & Esports
Company:
Activision
Partner/Category:
Costco, Best Buy, GameStop /Retail
Timing:
November 4th Quarter 2016
Target:
Male
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Other
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Activision
Activision
Tuck

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