Partnership:

Call of Duty: Modern Warfare and Burger King

Description:

Activision partnered with Burger King to promote the major gaming release of CALL OF DUTY: MODERN WARFARE. 

The partnership consisted of a Burger King location being converted into a "Burger Town" location from CALL OF DUTY: MODERN WARFARE. This location featured game-play at the store throughout October 24, 2019. If a customer beat the in-store gaming team, they could win 15 years of free Whoppers from Burger King.

Partnership Opportunity:
Call of Duty: Modern Warfare/Gaming & Esports
Company:
Activision
Partner/Category:
Burger King /Dining
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-06
Companies Involved
Activision
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.