Description:
Activision partnered with Burger King to promote the major gaming release of CALL OF DUTY: MODERN WARFARE.
The partnership consisted of a Burger King location being converted into a "Burger Town" location from CALL OF DUTY: MODERN WARFARE. This location featured game-play at the store throughout October 24, 2019. If a customer beat the in-store gaming team, they could win 15 years of free Whoppers from Burger King.
Partnership Opportunity:
Company:
Activision
Partner/Category:
Burger King /Dining
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-06
Companies Involved
Activision
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