Description:
Activision partnered with Mountain Dew for a promotion celebrating the gaming release of CALL OF DUTY: MODERN WARFARE.
The partnership consisted of on-pack promotion for the game on bottles of Mountain Dew that was designed to drive additional sales for retailers. The on-pack promotion was supported by in-store activation, experiential activity, out of home ads, competition and social media.
Running from October 2019 through mid-November 2019, the promotion also included an in-game element where customers were able to reap the in-game reward of 2XP with every purchase of selected limited edition Mountain Dew Citrus Blast and Mountain Dew No Sugar.
Partnership Opportunity:
Company:
Activision
Partner/Category:
Mountain Dew /Beverages
Timing:
October 4th Quarter 2019
Target:
Male
Teens
Adults
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Other
In-Store / Retail
On Pack
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-15
Companies Involved
Activision
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