Description:
Activation partnered with Totino's to celebrate the gaming release of CALL OF DUTY: MODERN WARFARE.
The partnership consisted of Totino's products showcasing CALL OF DUTY-branded packaging. In-store shoppers could find specially marked packages of Totino's Pizza Rolls featured the CALL OF DUTY: MODERN WARFARE logo.
The partnership also allowed customers to unlock CALL OF DUTY: MODERN WARFARE prizes and content with the purchase of participating products. Customers who bought Totino's Pizza Rolls, Mini Snack Bites or Multi-Pack Party Pizza could then enter unique codes found on the packaging to unlock the prizes.
Partnership Opportunity:
Company:
Activision
Partner/Category:
Totino's /CPG
Timing:
October 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-24
Companies Involved
Activision
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