Partnership:

CALL OF DUTY: MODERN WARFARE II and GMC Hummer EV

Description:

The GMC HUMMER EV partnered with Activision’s critically acclaimed Call of Duty video game franchise.

The GMC HUMMER EV Pickup was the first all-electric vehicle in the Call of Duty franchise and was a playable vehicle within the highly anticipated CALL OF DUTY: MODERN WARFARE II, in addition to making an appearance in the action-packed Modern Warfare II single-player campaign.

Players were able to utilize the GMC HUMMER EV Pickup’s off-road capability across the massive map, that featured a variety of terrains and conditions. Whether on the trails of Moab in real life, or navigating the massive play space of Warzone 2.0, the HUMMER EV Pickup provided players with a vehicle they can trust to help conquer their challenges.

Partnership Opportunity:
CALL OF DUTY: MODERN WARFARE II/Gaming & Esports
Partner/Category:
GMC Hummer EV /Automotive
Timing:
October 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2022-11-21
Last Modified on:
2022-11-22
Companies Involved
Tuck

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