Description:
The American Red Cross teamed up with Prime Video in honor of their new film CANDY CANE LANE and invited guests to share in the holiday magic. When guests. come to give blood in December, they were automatically entered to win one of 12 holiday prize packages! Each package included a $1,000 Amazon.com Gift Card and a 65-inch Omni QLED Series Amazon Fire TV.
Plus, if more came to give blood, platelets or plasma Dec. 1-17, 2023, the Red Cross sent a $10 Amazon.com Gift Card by email.
Partnership Opportunity:
CANDY CANE LANE/Streaming
Company:
American Red Cross
Partner/Category:
American Red Cross /Non-Profit Organizations
Timing:
December 2023
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Licensed Product
Premiums / Giveaways
Tour
Event / Activation / Experiential
Licensed Product
Premiums / Giveaways
Tour
Media Elements:
Email
Online
Product Giveaways
Social Media
Online
Product Giveaways
Social Media
Website and Social Media
Created On:
2023-12-08
Last Modified on:
2023-12-08
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