King and Moschino teamed up to celebrate the fifth anniversary of the CANDY CRUSH franchise. The partnership launched a limited-edition colorful capsule collection comprised of summer festival must-haves. The new line included a backpack, phone case, and swimwear for men and women inspired by the game. The items were available exclusively on Moschino’s website.

The celebration launch culminated at the exclusive Moschino CANDY CRUSH Desert Party during the Coachella Valley Music and Arts Festival. The event space was transformed into a Candy Kingdom, where key visuals and moments from the game were brought to life with tangible props.