Description:
Terry Hines & Associates (THA) secured key Hispanic family-oriented brands and retailers as promotional partners for Pantelion Films' Cantinflas, including Bimbo Bakeries, Curacao, Grupo Famsa, Vallarta Supermarkets, La Michoacana and Food City. Cantinflas received exposure in over 200 stores for the month of August. THA designed the print and online creative for most of the partners.
Lionsgate distributed Cantinflas.
Partnership Opportunity:
Cantinflas Film/Theatrical
Company:
Lionsgate
Partner/Category:
Bimbo, Curacao, Vallarta, Food City, FAMSA, La Michoacana /Other
Timing:
August 2014
Target:
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Print Advertising
Radio Spot
Social Media
TV Spot
Celebrity Appearance / Endorsement
Print Advertising
Radio Spot
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-03-09
Companies Involved
Lionsgate
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