Capitol Music Group and Lyft

Partnership:

Description:

Capitol Music Group announced Lyft as the official rideshare partner.

The partnership included the two companies coming together to offer music fans, Lyft riders, and drivers exclusive experiences with top artists.

The partnership launched with Lyft offering select riders exclusive access to Beck's special performance at the Capitol Studios.

Partnership Opportunity:

Capitol Music Group/Music

Partner/Category:

Lyft /App

Timing:

December 4th Quarter 2019

Target:

Male
Female
Family
Adults

Promotional Elements:

Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Other

Media Elements:

Celebrity Appearance / Endorsement
Mobile
Social Media
Transportation
Other
Celebrity Appearance / Endorsement

Created On:

2020-11-30

Last Modified on:

2019-12-11

Companies Involved

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