Partnership:

CAPTAIN AMERICA: CIVIL WAR and Kellogg’s

Description:

Kellogg’s and Marvel Entertainment teamed up for the theatrical release of CAPTAIN AMERICA: CIVIL WAR with a virtual reality app. For a limited time, consumers who logged onto Kellogg’s Family Rewards and purchased three participating products earned a set of virtual reality viewers. Once received, participants downloaded the free VR app, which dropped viewers into the middle of a battle between Captain America and Iron Man.

Partnership Opportunity:
CAPTAIN AMERICA: CIVIL WAR/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Kellogg’s /CPG
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-05-11
Companies Involved
Marvel Entertainment
Tuck

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