Partnership:

Marvel Studios and The Coca-Cola Company

Description:

Marvel Entertainment teamed up with Coca Cola to tease the upcoming theatrical release of CAPTAIN AMERICA: CIVIL WAR and the limited-edition Marvel Coke Minis. The mini cans were not sold in stores. Viewers had to find hidden clues in a TV spot that aired during Super Bowl 50 and directed them to a website where they could order the mini cans online. The TV spot featured the Hulk and Ant-Man fighting for the limited-edition Coke cans that are embellished with the image of Marvel Characters. Coke helped consumers find the clues through social media channels

Partnership Opportunity:
/Theatrical
Company:
Marvel Studios
Partner/Category:
The Coca-Cola Company /CPG
Timing:
February 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-03-09
Companies Involved
Marvel Studios
Marvel Studios
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.