Partnership:

CAPTAIN AMERICA: THE FIRST AVENGER and Dr. Pepper/Seven Up, Inc.

Description:
Paramount Pictures teamed up with Dr Pepper/Seven Up to promote the theatrical release of CAPTAIN AMERICA: THE FIRST AVENGER. Through Dr Pepper and Seven Up products branded with CAPTAIN AMERICA images, participants were directed to enter the 2011 Rev Up with 7UP and CAPTAIN AMERICA Sweepstakes by filling out their names and contact information at wincapsbike.com. Participants were limited to one entry per day. Every week from June 1st to August 31, 2011, one lucky winner was randomly drawn to receive the grand prize of a Harley-Davidson Sportster Forty-Eight.
Partnership Opportunity:
CAPTAIN AMERICA: THE FIRST AVENGER/Theatrical
Company:
Paramount Pictures
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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