Partnership:

CAPTAIN AMERICA: THE FIRST AVENGER and Dunkin' Donuts

Description:
Paramount Pictures teamed up with Dunkin` Donuts to promote the theatrical release of CAPTAIN AMERICA: THE FIRST AVENGER. In honor of the film`s release, Dunkin` Donuts introduced two new CAPTAIN AMERICA inspired star-shaped donuts, a new Coolatta beverage, and a limited edition FIRST AVENGER Tri-Cup. In addition, Dunkin` Donuts also kicked off the Unlock the Lab Instant Win Game & Sweepstakes. By playing a custom online game, participants were automatically entered to win a trip for two to the CAPTAIN AMERICA: THE FIRST AVENGER moive premiere.
Partnership Opportunity:
CAPTAIN AMERICA: THE FIRST AVENGER/Theatrical
Company:
Paramount Pictures
Partner/Category:
Dunkin' Donuts /Dining
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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