Partnership:

CAPTAIN AMERICA: THE WINTER SOLDIER and Harley-Davidson

Description:

Marvel and Harley-Davidson partnered for the theatrical release of CAPTAIN AMERICA: THE WINTER SOLDIER with a contest. To win, contestants had to answer a series of Harley-related questions and write a 300 word essay about how they would customize Captain America's ride. The winner would recieve a 2015 Harley 750, an appearance in the Road Force mini-movie and and be featured in a Marvel online comic. CAPTAIN AMERICA: THE WINTER SOLDIER was released on April 4, 2014.

Partnership Opportunity:
CAPTAIN AMERICA: THE WINTER SOLDIER/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Harley-Davidson /Automotive
Timing:
March 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Marvel Entertainment
Tuck

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