Description:
Walt Disney Studios Home Entertainment together with Mars partnered to promote the home entertainment release CAPTAIN AMERICA: THE WINTER SOLIDIER with a discount, giving fans the chance to save $5 on their movie night. Fans could also submit any M&M’s Brand Chocolate Candies UPC code to unlock an exclusive behind-the-scene video on the website www.walmart/captainamerica.
Partnership Opportunity:
Company:
Partner/Category:
Mars Inc. /CPG
Timing:
4th Quarter 2014
Target:
Male
Tweens
Teens
Adults 18-24
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-10-13
Companies Involved
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