Description:
Marvel partnered with Adidas to celebrate the release of CAPTAIN MARVEL in theaters.Marvel and Adidas came together to create a custom shoe branded with imagery from the film and presented by Foot Locker.
The shoe was inspired by the film, designed by Marvel artist Jen Bartel and ultimately produced by Adidas.
Adidas put the shoes on sale to coincide with International Women's Day on March 8, 2019 which was also the same day CAPTAIN MARVEL was released in theaters.
Partnership Opportunity:
Company:
Marvel Studios
Partner/Category:
Adidas /Sporting Goods
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-07
Companies Involved
Marvel Studios
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