Description:
Marvel Entertainment partnered with Dave & Buster's to celebrate the theatrical release of CAPTAIN MARVEL. The partnership consisted of a custom Marvel Arcade Game being introduced exclusively to Dave & Buster's prior to the release of CAPTAIN MARVEL in history.
Marvel's "Contest of Champions" arcade game launched in 122 Dave & Buster's locations in North America. It allowed fans to play against each other with their favorite Marvel Super Heroes including the titular character of CAPTAIN MARVEL.
Dave & Buster's promoted the Arcade Game with a TV Spot and across their social media channels with an emphasis on the theatrical release of CAPTAIN MARVEL.
Partnership Opportunity:
Company:
Marvel Studios
Partner/Category:
Dave & Buster's /Attractions
Timing:
March 1st Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
In-Store / Retail
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-14
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