Partnership:

CAPTAIN MARVEL and Hertz

Description:

Marvel Entertainment partnered with Hertz the celebrate the theatrical release of CAPTAIN MARVEL. 

The partnership consisted of a TV spot in which Hertz encouraged their customers to "Discover Your Inner Hero." 

The spot featured a woman speeding through her car rental using Hertz Fast Lane while being juxtaposed against those of the title character in CAPTAIN MARVEL. Powered by Clear, Hertz showcased how it was able to help this woman get in her car and out of the garage in the blink of an eye, much like the speed at which the Marvel superhero travels.

The promotion encouraged Hertz customers to discover their inner hero and try Fast Lane for yourself.

Partnership Opportunity:
CAPTAIN MARVEL/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Hertz /Automotive
Timing:
March 1st Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
Marvel Entertainment
Tuck

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