Partnership:

CAPTAIN MARVEL and WNBA

Description:
Marvel Entertainment teamed with the WNBA to celebrate the theatrical release of CAPTAIN MARVEL. The female-led superhero film aligned perfectly with the brand and mission of the WNBA.

The partnership centered around a TV Spot airing during NBA All-Star weekend. The spot showed WNBA players such as Diana Turasi and A’Ja Wilson in action intercut with footage from the movie.

The spot ran on NBA and WNBA media partners including ESPN, ABC, TNT and on NBA TV and NBA.com. The partnership was also promoted across social media platforms.

Partnership Opportunity:
CAPTAIN MARVEL/Theatrical
Company:
Marvel Entertainment
Partner/Category:
WNBA /Sports
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-19
Companies Involved
Marvel Entertainment
Tuck

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