Description:
The Milwaukee Bucks named Captain Morgan as the official rum of the team.
The multi-year partnership included Captian Morgan specialty cocktails served at the Fiserv Forum bars during all events Bucks events.
The brand's mascot, Captain Morgan, visited the Fiserv Forum in celebration of the new partnership. During his visit, he surprised fans with seat upgrades and photo opportunities.
Partnership Opportunity:
Captain Morgan/Beverages
Partner/Category:
Milwaukee Bucks /Sports
Timing:
December 4th Quarter 2019
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Other
Premiums / Giveaways
Premiums / Giveaways
Other
Media Elements:
Direct Marketing
Product Giveaways
Other
Influencers / Brand Ambassadors
Product Giveaways
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-12-23
Companies Involved
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