Description:
Disney- Pixar teamed up with Kellogg's to promote the upcoming theatrical release of Pixar's CARS 2. Specially marked boxes of Kellogg's products contained unique CARS 2 codes. Fans could enter the codes online at cars2.kelloggs.com to earn points. Each code earned one point and fans could choose from six different prizes based on the points. The promotion ran through 6/30/2011.
Partnership Opportunity:
CARS 2/Theatrical
Company:
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
