Description:
Walt Disney Studios and Alamo partnered to celebrate the release of CARS 3. Fans who visited Alamo’s website could download activity sheets and view an exclusive CARS 3 promotional video. The car rental service also joined the CARS 3 “Road to the Races” tour and provided a street art experience with a community-type coloring event and color pencil souvenir packs.
Partnership Opportunity:
Company:
Partner/Category:
Alamo /Travel
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Adults
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Media Elements:
Micro site
Social Media
TV Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-06-15
Companies Involved
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