Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. The “Every Car Has a Personality” spot made its broadcast debut during TNT’s coverage of the NBA Playoffs and also ran on channels including Bravo, HGTV and Univision Deportes. The campaign also included digital and radio initiatives leading up to the film’s release.