Partnership:

CARS 3 and Mattel

Description:

To celebrate the release of the latest installment of the CARS franchise, CARS 3, Walt Disney Studios and Mattel partnered for a new line of toys inspired by the film. The collection spotlighted the Tech Touch Lightning McQueen, which included a touchscreen interface and story mode features.

Mattel also joined the “Road to the Races” national tour with an interactive play area, which sent Lightning McQueen and other racers down the gravity drop and launched them into action in new play sets that feature locations from the movie. Also on display were a collection of die cast racers from past and present.
Partnership Opportunity:
CARS 3/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Mattel /Toys
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-16
Companies Involved
Tuck

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