To celebrate the release of the latest installment of the CARS franchise, CARS 3, Walt Disney Studios and Mattel partnered for a new line of toys inspired by the film. The collection spotlighted the Tech Touch Lightning McQueen, which included a touchscreen interface and story mode features.

Mattel also joined the “Road to the Races” national tour with an interactive play area, which sent Lightning McQueen and other racers down the gravity drop and launched them into action in new play sets that feature locations from the movie. Also on display were a collection of die cast racers from past and present.