Description:
Disney and AT&T partnered to promote the theatrical release of CARS, and AT&T Yahoo High-Speed Internet. Consumers can visit www.at&t.com/cars to play the CARS ""Lightning McQueen-Race to the Finish Game"", check out high speed internet options offered by AT&T Yahoo. Consumers also had an opportunity to download CARS computer desktops and view the movie trailer. Film released June 9, 2006.
Partnership Opportunity:
CARS/Theatrical
Company:
Partner/Category:
AT&T /Communications
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
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