Partnership:

CARS and Kellogg's

Description:
Kellog's and Disney partnered to promote the theatrical release of CARS. On specially-marked packages of Froot Loops, consumers were invited to receive one of two designed personalized license plate with stickers included. The mail in offer required either five CARS tokens (one attatched to the back of each box) or one token with $2.99 shipping and handling and the official order form. The offer lasted until June 30, 2007 or until supplies lasted.
Partnership Opportunity:
CARS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-10
Companies Involved
Tuck

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