Buena Vista Home Entertainment International and Kleenex partnered to promote the home video release of CARS in Australia. Between 2 October and 26 November 2006, one prize was won every hour for a total of 1350 prizes including Cars DVDs, backpacks, watches and sleeping bags. Consumers entered by buying a box of Kleenex® brand kids facial tissues with the on-pack sticker. Original receipt, sticker and barcode on the pack was necessary to claim prize. Consumers entered their info online or by sending a text message.