Partnership:

CARS and Kleenex

Description:
Buena Vista Home Entertainment International and Kleenex partnered to promote the home video release of CARS in Australia. Between 2 October and 26 November 2006, one prize was won every hour for a total of 1350 prizes including Cars DVDs, backpacks, watches and sleeping bags. Consumers entered by buying a box of Kleenex® brand kids facial tissues with the on-pack sticker. Original receipt, sticker and barcode on the pack was necessary to claim prize. Consumers entered their info online or by sending a text message.
Partnership Opportunity:
CARS/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Kleenex /Health & Beauty
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-02-02
Companies Involved
Tuck

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