Partnership:

CARS and Perfetti Van Melle

Description:
Disney and Perfetti Van Melle Inc. partnered to promote the theatrical release of CARS. Included in specially marked packages of Air Heads candy were CARS Collectible Pocket Movie. In addition to the premium, Air Head offered CARS-themed flavors such as Mater Punch or Burnt Rubber.
Partnership Opportunity:
CARS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Perfetti Van Melle /CPG
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-19
Companies Involved
Tuck

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