CARTOON NETWORK and Kellogg`s joined with marketing partners AOL, AT&T Wireless, Dell, and Xbox for Toon Tour Mysteries, a promotion for fall`04 that featured popular CARTOON NETWORK characters. The promotion included one of five different DVDs, featuring CARTOON NETWORK content, free in 100 million Kellogg’s cereal and Keebler snack packages. The DVDs featured content including bloopers, interactive games, a CARTOON NETWORK episode, character wallpaper, music videos and added value bonus activities. AT&T Wireless hosted CARTOON NETWORK trivia style games. Additionally,there was a sweepstakes that kids could enter either via an AT&T wireless phone or on-line with a code from a package of a participating Kellogg brand. The sweepstakes was supported through promos on CARTOON NETWORK and a promotion specific website.