CARTOON NETWORK and the U.S. Food and Drug Administration teamed up to launch “Spot the Block,” an educational campaign that encouraged kids to read and think about food facts before deciding what to eat. “Spot the Block” featured a custom interactive Web page on CARTOON NETWORK’s website, two animated on-air spots, and integration of Spot the Block messages with CARTOON NETWORK’s nationwide Get Animated health and fitness initiative. The campaign launched in February 2007.