Partnership:

CASINO ROYALE and Heineken

Description:
Sony Pictures Entertainment and Heineken joined forces to promote the theatrical release of CASINO ROYALE. The campaign included a television commercial which featured Eva Green, who starred as Vesper Lynd in the film. The ad was directed by Oscar winning director Steven Gaghan will be shot on the CASINO ROYALE set in the Czech Republic and will be broadcast in 30 and 45 second versions on TV and cinemas through-out November and December 2006. The promotional campaign comprised of on- and off-premise promotions, interactive and digital activities, radio promotions, consumer competitions and tie-ins with local Sony publicity and promotional events. The promotional campaign was activated in approximately 40 countries worldwide. Heineken beer was also featured in scenes from the movie.
Partnership Opportunity:
CASINO ROYALE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Heineken /Beverages
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
Sony Pictures Entertainment
Tuck

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