Partnership:

CASINO ROYALE and Smirnoff

Description:
Sony Picture Entertainment and Smirnoff partnered to promote the theatrical release of CASINO ROYALE. Smirnoff was the vodka for the martini-loving spy† who famously demands his be "shaken, not stirred" and was featured in the film. In addition to placement in the film, the partnership had a TV ad with the spy breaking a bottle of Smirnoff out of a booby-trapped briefcase. It also sponsored a sweepstakes with prizes of $10,000 for entering codes from Smirnoff bottles at a website.
Partnership Opportunity:
CASINO ROYALE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Smirnoff /CPG
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-07-25
Companies Involved
Sony Pictures Entertainment
Tuck

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