Partnership:

CBS DAYTIME and Alberto Culver

Description:
Alberto-Culver Company and CBS partnered to promote CBS Daytime. The 'TRESemme' Color Thrive Sweepstakes enabled on participant to win A trip to the CBS Daytime set of their choice. This includes roundtrip airfare for two to New York or Los Angeles, three night hotel accommodations, two backstage passes to the CBS Soap Opera of his/her choice and $1000 Cash. Entries were made at cbs.com/tresemme. The sweepstakes began May 9, 2006 and ended June 30, 2006.
Partnership Opportunity:
CBS DAYTIME/Television
Partner/Category:
Alberto Culver /Health & Beauty
Timing:
May 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-09
Companies Involved
Tuck

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