Warner Bros. Pictures and Country Inns & Suites partnered to promote the July 15, 2005 release of CHARLIE AND THE CHOCOLATE FACTORY. Consumers were encouraged to visit the sweepstakes website, sweepstakes.countryinns.com, and complete the promotional entry form. Consumers then were directed to play an interactive game and automatically received a message that indicated whether they were eligible to receive an instant prize or not. All participants were entered into a drawing for the grand prize, a trip to visit the Roald Dahl Children''s Gallery in Europe. The promotion ran from May 1, 2005 and continued through September 30, 2005.