To promote the theatrical release of CHARLOTTE''S WEB (Paramount Pictures) Walden Media, Paramount Pictures, HarperCollins, Nickelodeon Movies and Kerner Entertainment teamed up to "Break a World Reading Record With Charlotte''s Web." The record attempt is for "Most People Reading Aloud Simultaneously in Multiple Locations." Longtime and new fans of the novel gathered simultaneously in schools, hospitals, libraries and community centers nationwide in hopes of setting a new record.