Electronic Arts and Clair? s teamed up to promote the tween video game CHARM GIRLS CLUB MY FASHION MALL. Clair? s in one of the in-game advertisers in the upcoming September release. The video game allows players to manage their own malls. Clair? s will be a featured retailer in the virtual malls. The CHARM GIRLS CLUB franchise centers around gamers collecting charms. In this version, mini challenges will take place at the virtual Clair? s store and users can collect Clair? s charms for their virtual jewelry boxes. Clair? s is also hosting another game on its website, Claires.com. The CHARM GIRLS CLUB† Accessorize I4 mini game introduces Clair? s core tween consumers to the CHARM GIRLS CLUB franchise.