Partnership:

Chicago Bulls and Zenni Optical

Description:
The Chicago Bulls and Zenni optical entered a five-year partnership that makes the online eyewear company the first-ever jersey patch sponsor and the Offical Eyewear Partner of the Bulls.

Beginning with the 2018-19 season, Zenni's brand logo was sewn onto the left breast of all editions of the Chicago Bulls jerseys, which debuted on Oct. 18 when the team visited the Philadelphia 76ers for their season opener. The jersey made its first home court appearance at the United Center on Oct. 20 when the Bulls hosted the Detroit Pistons.

To celebrate their new partnership on Oct. 16 the Bulls and Zenni hosted more than 100 of Zenni's top Chicago area customers at a launch event in the United Center atrium, where they heard from Michael Reinsdorf and Zenni executives and enjoyed an exclusive meet & greet session with new Zenni Bulls ambassadors Zach LaVine, Lauri Markkanen and Robin Lopez. These special Zenni fans were welcomed by members of the Bulls staff and the team's mascot, Benny the Bull, all wearing Zenni glasses. They were treated to performances by Bulls entertainers, and viewed social content created for the announcement, including a video piece by Chicago artist Travis Ramos Brooks that creatively melds Zenni glasses with Bulls imagery and photos of Bulls players/fans wearing Bulls colored Zenni frames.

Partnership Opportunity:
Chicago Bulls/Sports
Partner/Category:
Zenni Optical /Fashion
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-25
Companies Involved
Tuck

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