Partnership:

CHINESE THEATER and TCL

Description:
THA partnered TCL Electronics and the historic Grauman's Chinese Theatre! The 10 year multi-million dollar partnership gives TCL ('The Creative Life') naming rights to the most famous movie palace in the world in the heart of Hollywood. THA uncovered the opportunity and brought it to Chinese electronics giant TCL knowing their interest in aligning with Hollywood and jumpstarting their brand awareness in the U.S. Largely due to TCL sponsorship, the Chinese Theatre can now enhance the viewer experience with state-of-the-art technology!
Partnership Opportunity:
CHINESE THEATER/Financial & Insurance
Company:
Terry Hines & Associates
Partner/Category:
TCL /
Timing:
January 1st Quarter 2013
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Terry Hines & Associates
Tuck

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