Chipotle partnered with Tesla on a promotion celebrating the launch of Chipotle's Rewards Exchange.

The partnership consisted of Chipotle promoting its Rewards Exchange with a special Tesla promotion. The Tesla collaboration took the form of a giveaway in which one winner would receive a 2021 Tesla 3.'

Chipotle launched its Race to Rewards Exchange video game that customers and fans could access from June 23 through June 25. The game was playable on mobile and desktop devices. 

Tesla entered into the promotion when the top eligible scorer at the conclusion of Chipotle Race to Rewards Exchange took home a standard 2021 Tesla Model 3. Chipotle awarded the second, third, and fourth place eligible finishers with an electric bike, and eligible players ranking five through 10 on the leaderboard with an electric skateboard.