Chipotle teamed with TikTok for a collaborative promotion for the 2020 big game.

The TikTok Timeout campaign consisted of Chipotle enlisting some of TikTok's biggest stars to disrupt traditional big game advertising at every timeout. Chipotle teamed with TikTok's biggest stars to create their very own Chipotle delivery ads that showcased their personal content style and were set to Justin Bieber's hit song "Yummy."

Chipotle branded content was premiered during each commerical break or team timeout from TikTok creators such as David Dobrik (@daviddobrik), Zach King (@zachking), Avani Gregg (@avani), and more.