Description:
Chipotle partnered with social media app TikTok for a branded challenge in celebration of National Avocado Day.
The promotion encouraged TikTok users to post videos of them dancing to the app using the hashtag #GuacDance in order to receive free guacamole from Chipotle.
Chipotle further promoted the partnered by collaborating with YouTube celebrities Brent Rivera and Loren Gray to bring attention to the TikTok dance-off.
Partnership Opportunity:
Chipotle/Dining
Company:
Chipotle Mexican Grill
Partner/Category:
TikTok /App
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-02
Companies Involved
Chipotle Mexican Grill
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