Partnership:

Chipotle and Uber Eats | Hinge

Description:

Chipotle partnered with Uber Eats and Hinge on a "Chipotle Cuffing Season Menu" promotion.

Chipotle collaborated with delivery app Uber Eats and dating app Hinge to create the "Chipotle Cuffing Season Menu" that targeted singles looking for a relationship as the weather gets colder. This secret menu was available to Chipotle customers through the Uber Eats app.

Customers who order from this menu through Uber Eats received the chance to be one of 10 people selected to receive dating advice from comedian Rebel Wilson. 

Additionally, Hinge added profile prompts to its app interface which connected Hinge users based on their Chipotle orders. Hinge also offered its users the chance to receive $20 off their next three Chipotle orders through Uber Eats.

Partnership Opportunity:
Chipotle/Dining
Partner/Category:
Uber Eats | Hinge /App
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-11-13
Companies Involved
Tuck

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