Partnership:

Chocobo’s Mystery Dungeon: Every Buddy! and Dippin' Dots

Description:
Square Enix partnered with Dippin' Dots to promote their gaming release, CHOCOBO'S MYSTERY DUNGEON: EVERY BUDDY!

To promote the game, Square Enix teamed with Dippin' Dots for a selection of new custom flavors and a sweepstakes.

The partnership created customized Dippin' Dots flavors branded with characters and images from CHOCOBO'S MYSTERY DUNGEON: EVERY BUDDY! The new flavors introduced as part of the collaboration were Red Mage's Sweet Strawberry Spell, White Mage's Healing Vanilla, Scholar's Book-ies and Cream as well as Dancer's Banana Split.

Additionally, the partnership included a sweepstakes where fans could enter on Dippin Dots' website for a chance to win a Nintendo Switch, an exclusive Chocobo lunchbox, free Dippin' Dots and a copy of CHOCOBO'S MYSTERY DUNGEON: EVERY BUDDY!

The sweepstakes was open to U.S. residents 13 years old or older with the winner announced on April 10, 2019.

Partnership Opportunity:
Chocobo’s Mystery Dungeon: Every Buddy!/Gaming & Esports
Company:
Square Enix
Partner/Category:
Dippin' Dots /CPG
Timing:
March 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Product Bundle
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
Square Enix
Thomas K
Thomas K California State University Northridge
Tuck

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