Cholula partnered with No Kid Hungry on a promotion benefiting the non-profit. 

The partnership consisted of Cholula releasing The Cholula Burger at all Dog Haus locations with proceeds from the sale going to No Kid Hungry.

Dog Haus locations sold The Cholula Burger as a way to raise money for No Kid Hungry through June 30, 2020. During that period, every time the burger was purchased either in-store or through delivery apps, a dollar of the sale was donated to charity with No Kid Hungry being the primary beneficiary.